First, define different segments using customer or event attribute filters like consent received, last web activity, and last email opened time. Marketers can do this easily and have full control over how segments are defined and therefore decide how many emails a particular customer should receive.Ĭonsider a smart newsletter frequency policy that’s based on a customer’s engagement level. So, instead of setting a generic rule for the whole project that says ‘no more than 2 emails in 24 hours’, the customer base can be divided into segments, each with a different frequency setting. Frequency Management finds and automates the best possible campaign frequency for each customer before targeting them.
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